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Thames to reboot Supermarket Sweep for ITV2

Updated: Sep 6, 2021

Iconic series is given a reboot for ITV2

Thames, part of Fremantle, is set to bring back TV phenomenon Supermarket Sweep for ITV2.

The 20 x 60-minute series will be a remake of the much-loved gameshow and will return to screens as a prime-time nightly show. Confirmed to host the series is the inimitable, Rylan Clark-Neal.

Over the course of the stripped four-week show, Thames’ reincarnation of the supermarket-based extravaganza will see many of the iconic elements of the past returning, from the inflatables to the catchphrases and even those memorable jumpers. Whilst giving a respectful nod to the history of the original, the reboot will also inject the cheekiness and downright silliness fitting of an ITV2 prime-time slot with new games, challenges and a sprinkle of celebrity stardust, all culminating in teams taking on the unforgettable trolley dash to win a cash prize.

As it was back in the day, this promises to be the game show everyone wants to play so just remember, if you’re at the checkout and hear the beep… think of the fun you could be having on Supermarket Sweep.

Host Rylan Clark-Neal commented: “It’s a dream come true to step inside this very special supermarket and host one of the most iconic series in television history. I am beside myself with excitement and will be going wilder in the aisles than ever before. Fill up your trolley, grab your bag for life and let’s go shopping!”

Paul Mortimer, Head of Digital Channels and Acquisitions for ITV says: “We’re so pleased to be working with Thames on this re-booted version of the ITV classic game show. Funny and camp in equal measure, it’s a great addition to ITV2’s pre-watershed line-up. To have Rylan back on the channel as the perfect host is a real bonus too!”

Phil Harris, Creative Director of Thames adds: “I’ve loved Supermarket Sweep since I was a teenager, so Thames and I are thrilled to be rebooting this cult classic with the awesome Rylan for its perfect new home on ITV2. When the world’s full of doom and gloom it’s definitely time for Britain to go wild in the aisles once again.”

The series was commissioned by ITV2’s commissioning editor, Peter Tierney and Paul Mortimer, Head of Digital Channels and Acquisitions for ITV. The series will be Executive Produced by Phil Harris and Adam Hutchinson for Thames. Fremantle hold global format rights to Supermarket Sweep.


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